Gawker
Ryan Tate reports that Steve Jobs is not satisfied with the limited content “Editor’s Choice” app that the New York Times launched on the iPad in February. Jobs featured the Times in the iPad launch keynote speech ad in the marketing effort for the tablet device.
“But Jobs doesn’t like the limited app the Times came out with, called ‘NYT Editors’ Choice,’ and his displeasure has been made known to senior Times Company executives, according to a source close to the paper. It has not been lost on said executives that Jobs and his underlings left the app in the shadows. Apple has not profiled NYT Editors’ Choice within its app store, where it regularly showers special attention on ‘noteworthy’ and ‘favorite’ applications, assembles bundles of blessed apps with themes like ‘Music Creation’ or ‘For Kids,’ and even names an ‘App of the Week.’
In fact, the current featured app in the News category is The Early Edition, an RSS feed reader that sells for $4.99.
The Times has announced that it is working on a paid full content iPad app. Tate estimates that project may be being slowed by internal debate at the paper over the correct pricing for the app, and potential contractual complications with the Times’ Kindle Edition, which costs about $20 per month.
