Stipple Marketplace enables publishers to monetize any image on their website

The Next Web

A new image licensing service called Stipple Marketplace enables advertisers to tag parts of images with links to their products, enabling customers to make purchases by clicking on the tags. "Third party publishers can also take the branded photo and place it on their sites as well, earning themselves money in the process simply by using that branded photo pre-loaded with smart image tagging," writes Sherilynn Macale. Depending on the arrangement, publishers are paid when a user hovers over the tag or clicks on it. (Stipple's website has an example of a tagged image.) Advertisers and publishers can tag images from a catalog that includes news, sports, celebrity, entertainment and stock photos. The service effectively makes any content producer an advertising partner, blurring the distinction between editorial illustration and advertising. || Related: Immersive Labs is developing technology to use cameras and facial recognition technology to create ads tailored to individual viewers

  • Steve Myers

    Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens, a nonprofit investigative news site in New Orleans.

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