Survey: 49% of editors make news decisions based at least partially on web analytics reports

Reynolds Journalism Institute

The Reynolds Journalism Institute reports that 90 percent of the 529 editors it surveyed said yes to the question: Does your newsroom receive Web analytics reports about data such as page views, length of visit, and traffic of your Web site? Forty-one percent said they receive the report daily; 24 percent once a week; and 24 percent once a month. Other findings:

* 45 percent of the editors surveyed say they do not interact with their audiences in the comments section of their websites.

* Only about half of respondents (52 percent) thought "collaboration with community" was either "very important" or "important."

* 84 percent said yes to the question: Do you use social media such as Twitter or Facebook to interact with your audience?

* Newspapers with a weekday circulation of less than 25,000 (79%) create user-generated content significantly more than those whose weekday circulation is 25,000 or more (67%).

Read the detailed report.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his, a hobby site he started in May of 1999.


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