Time has two+ covers this week, Businessweek sticks with one


Time subscribers in the Northeast are receiving a Hurricane Sandy cover; the photo was taken by Benjamin Lowy and posted on Instagram, Time Editor Rick Stengel writes in an editor's letter. Time hired five photographers to capture Sandy shots via Instagram; here's its gallery of Sandy photos. The magazine's Sandy coverage will be in front of its paywall, a Time spokesperson tells Poynter in an email.

The rest of the country, Time Editor Richard Stengel writes, will "get our election special with split covers featuring a Venn diagram: one has the case for Romney on top, the other has the case for Obama on top. Hold it each way and a different candidate is on top. It’s up to you."

Time counts this as two separate covers; I have taken the liberty of animating the cover to avoid the appearance of favoring either candidate.

Bloomberg Businessweek, meanwhile, is making do with a Sandy cover that's less accommodating of alternate views.

On Twitter, Businessweek Editor Josh Tyrangiel goes there:

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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