Today's Timeline: goes free

Nieman Journalism Lab

Megan Garber reports that is going from a paid personalized iPad aggregation app to a free service, opting for “more scale than what a paid-content strategy could offer.”

“The app will still focus on creating a good reading experience; it will still focus on aggregating content from a wide variety of sources. And, speaking of, nothing’s really changing about’s relationship with the publishers whose content it’s licensed.”’s relationship with publishers is what distinguished it, in large part, from similar services Trove, Ongo, Flipboard and Zite.

Here’s a brief timeline of and the other big personalized aggregation news services:

Sept. 13, 2011 goes free
Aug. 30, 2011 CNN acquires Zite
Aug. 3, 2011 AOL’s Editions launches
July 25, 2011 Flipboard begins paid advertising with Condé Nast
May 23, 2011 Four months later, how's Ongo doing?
April 21, 2011 launches paid iPad aggregator
April 20, 2011 Trove opens to the public (Washington Post is the owner)
March 31, 2011 WP, AP, others send cease and desist letter to Zite
March 8, 2011 Zite launches
Jan. 25, 2011 Ongo launches (with investment from The Washington Post, The New York Times and Gannett)
Dec. 2, 2010 Flipboard launches Pages for Publishers
Sept. 9, 2010 launch announced for late 2010 (New York Times is an investor)
July 21, 2010 Flipboard launches

Jeff Sonderman contributed to this timeline.


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