Understanding opportunities and challenges in sponsored content (Replay chat)
Shane Snow, cofounder with two friends of Contently, manages a network of 25,000 freelancers. According to Contently's website, the sweet spot where these freelancers thrive is creating content for "brands, nonprofits, and lean new media companies."
Snow and his team, described as a mashup of journalists and nerds, are on the front edge of branded content or native advertising.
Forbes, a Contently client, recognized Snow this month in "30 under 30: These People are Building the Media Companies of Tomorrow."
Snow joined us for a live chat on the opportunities, challenges and values of sponsored content.
Participants asked Snow about the ins and outs of branded content.
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