Unilever exec: 'iPads will save newspapers, they really will'

Marketing magazine | Poynter Online
"The sort of guys I hang out with, the iPad idiots, we're all on them," says Unilever chief marketing and communications officer Peter Weed. "I used to have a pile of newspapers in the morning but now I flick through my iPad." || Mobile Media: Only a few local papers have released iPad apps.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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