Univision exec: Second-generation Hispanics watch Spanish-language TV too

Univision exec: Second-generation Hispanics watch Spanish-language TV too

"Interestingly enough, the most quote-unquote acculturated city in the United States is San Antonio, Texas, where a vast majority of Hispanic citizens speak at least some English as compared to other heavily Hispanic markets. And yet we’re No. 1 in early news, we’re No. 1 in late news and we're No. 1 in primetime in that market. So it can’t be about language. It’s about cultural relevance."

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.

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