Upworthy seeks the serious side of shareable content

Upworthy | The Filter Bubble | All Things D

There's no shortage of aggregators on the Web trying to ride the cresting waves of viral content, but a new one launched Monday with a different spin. Upworthy promises to find content that is "highly sharable and clickable and actually important," co-founder Eli Pariser writes. It will be a test of whether important news stories and public issues can be as viral as cat videos. Upworthy's preference for visual content also makes it uniquely suited to thrive on Pinterest. All Things D's Liz Gannes notes that Upworthy is another project funded by Facebook co-founder Chris Hughes, who just bought The New Republic.

Upworthy focuses on the sweet spot between awesome, meaningful and visual
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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.


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