Wall Street Journal starts using coupon inserts

AdAge.com
The coupon insert that's being added -- SmartSource Magazine -- had run in the Sunday New York Times for years until it stopped last month. Nat Ives notes that SmartSource's owner, News America Marketing, is owned by Journal parent News Corp.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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