Washington Post subsidiary to help businesses market on Facebook

The Wall Street Journal

The Washington Post has launched SocialCode, a new subsidiary that aims to help businesses attract Facebook fans and deliver targeted advertising on the social networking site.

Russell Adams reports:

"The service will be part of the Post Co.'s Slate Group and be run by general manager Laura Graham O'Shaughnessy. Launched in beta mode mid-last year, SocialCode has grown from two to 10 employees and has worked on several seven-figure campaigns, Slate editor Jacob Weisberg said."

Adams says the technology used by the company will allow it to segment, test and refine different advertising messages for different Facebook audiences.


Related News

Email IconGroup 3Facebook IconLinkedIn IconsearchGroupTwitter IconGroup 2YouTube Icon