'Weird Al' trains his sights on business jargon

The Wall Street Journal

First he took on people who misuse language in "Word Crimes." Now, "Weird Al" Yankovic wants to draw attention to how businesspeople abuse the English language.

“Mission Statement" is the final video in Yankovic's "#8videos8days" project, and he chose The Wall Street Journal for its premiere.

“I wanted to do a song about all the ridiculous double-speak and meaningless buzzwords that I’ve been hearing in office environments my entire life,” Yankovic told Eric R. Danton.

The song, set to Crosby, Stills & Nash's Suite: "Judy Blue Eyes," pays particular homage to the word "synergy." That's appropriate, because Poynter's attempt to leverage its brand with regard to this video was thwarted by an apparent "Weird Al"/WSJ synergy: The video proved impossible to embed. Our thought leadership in the Yankovic-space remains undaunted, and if we're able adapt our model and pivot to a full embed we'll shoot you an email.

Related: Despite my prediction that "Copy editors will love Weird Al’s new song," many, in fact, do not.

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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