Ad Age
Jann Wenner, the publisher of Rolling Stone, Us Weekly and Men’s Journal, tells Nat Ives that the magazine industry shouldn’t rush to the iPad, and that users won’t shift away from print for decades. Magazine publishers are “crazy” to encourage a shift to tablets, Wenner says: “They’re going to get less money for it from advertisers. Right now it costs a fortune to convert your magazine, to program it, to get all the things you have to do on there. And they’re not selling. You know, 5,000 copies there, 3,000 copies here, it’s not worth it. …To rush to throw away your magazine business and move it on the iPad is just sheer insanity and insecurity and fear.” More of his thoughts on print vs. digital in the full interview.
Uncategorized
Wenner: Publishers’ rush to iPad is ‘sheer insanity and insecurity and fear’
Tags: MediaWire, Top Stories
More News
Opinion | Now NBC News must deal with the Ronna McDaniel fallout
Questions linger about whether this could impact how viewers see NBC News’ political coverage
March 28, 2024
Opinion | How fact-checkers can use AI wisely
AI is already saving hundreds of hours of work by automating repetitive tasks. More collaboration among fact-checkers is the next step.
March 28, 2024
Opinion | Yes, you can fact-check on TikTok
Fact-checkers in Turkey have found a space amidst dance videos and humor
March 28, 2024
There’s no evidence of a cyberattack in the Baltimore bridge crash
Officials are still investigating why the cargo ship lost power before it slammed into Maryland's Francis Scott Key Bridge
March 28, 2024
A pink slime site used AI to rewrite our AI ethics article
Even Poynter’s guide for using generative AI ethically isn’t immune from those who won’t.
March 27, 2024