What AOL's Patch.com has to do to succeed

Business Insider

Nicholas Carlson says Patch needs to prove that local, geographically-pinpointed traffic is more valuable than national, broad-based traffic -- by several multiples. "Maybe it's possible to do that with the current ad model, but it's going to require huge (expensive) local sales efforts and pricing that is at least 3X as high as national ad pricing."

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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