What journalists need to know about storytelling on tablets

Poynter’s most recent Eyetrack study reveals some interesting findings about how readers consume news on tablet devices. During a live chat, Poynter’s Sara Quinn and Northwestern University’s Jeremy Gilbert talked about the findings and their implications for journalists.

Here are some of the topics they addressed:

  • How to create stories that satisfy mobile and tablet users.
  • The differences between storytelling on tablets and storytelling on the Web.
  • What the elements of “touch” add to a story.
  • What helps people focus on stories they read on tablet devices.

Gilbert and Quinn, who helped lead the Eyetrack research, offered practical tips and answered related questions from the audience. You can replay the chat, which followed a related News University Webinar, here:

  • Mallary Jean Tenore

    As managing editor of The Poynter Institute’s website, Poynter.org, I report on the media news industry, edit the site’s How To section, and moderate the site's live chats. I also help handle the site's social media efforts, and teach social media sessions on the side.

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