What’s left of the Seattle Post-Intelligencer?


Three years after the Seattle Post-Intelligencer went Web-only with a small staff, Crosscut's Hugo Kugiya looks at how the news organization, where a "dozen or so journalists, various part-time bloggers, and the outside publications that provide content for the site are what remain of the P-I brand," is fulfilling the mission it set out for itself.

Kugiya says that's "really two questions, one of business, the other of emotions." A Hearst executive commends the P-I's ability to break stories and says it's a "quasi-national medium with a local bent" that sells “links to content on other Web sites and from Hearst Media Services, which is a full service digital advertising agency." Kugiya also has many interesting takes from former employees (no one at the P-I responded to his interview requests). Just one: “It still does original reporting, so it’s not fair to say it’s just an aggregator or a portal," Kery Murakami tells Kugiya. "It seems to be a site trying to do things on the cheap but with no clear mission." || Earlier: New SeattlePI.com Strategy: ‘Experiment a Lot, Fail Fast’ (Poynter) | How Is Seattle P-I Doing, One Year Later? (Poynter)

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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