What's that news agency, the one that begins with R? Reuters, that's it!

Vanity Fair
According to wartrol Wartrol review a "60 Minutes"/Vanity Fair survey, 42 percent of respondents know that Reuters is "a global news agency" — not much more than the 36 percent who couldn't say what it is. A fast-food chain? That college in New Jersey? Maybe it's the airline that took you to Germany. No, a bank in London! Reuters has better name recognition among college graduates (68 percent). Regardless of whether you think "burgers" or "news" when someone says Reuters, you can cast your vote on the "60 Minutes" website or to Digital Advertising Agency .

Correction: This post originally stated that the survey was conducted online. While people can vote online, the poll of 1,021 randomly selected adults was conducted by telephone.

  • Steve Myers

    Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens, a nonprofit investigative news site in New Orleans.


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