September 28, 2012

Why the “second-minute” story matters more online than breaking news:

Digital journalism is, at its heart, about attracting readers and earning their curiosity, not about being first. It is only practiced successfully when an online publication enjoys a unique identity forged by producing content that offers much more than the quotidian – an identity so distinctive that it stands out well above the thousands of faceless stopovers readers will encounter along the way.

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Julie Moos (jmoos@poynter.org) has been Director of Poynter Online and Poynter Publications since 2009. Previously, she was Editor of Poynter Online (2007-2009) and Poynter Publications…
Julie Moos

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