The 5 Cs of Strategy: Choice, Clarity, Culture, Collaboration and Communication
About This Course
In this video, Butch Ward, senior faculty at Poynter Institute, discusses five things to consider when creating a strategy for your content.
This Seminar Snapshot contains edited video highlights from the Poynter/Gannett Content Strategy Workshop workshop for Gannett on March 17-18, 2015.
This course is for anyone interested in strategy and collaboration.
Butch Ward is senior faculty and former managing director at The Poynter Institute, where he teaches leadership, editing, reporting and writing. During his 27-year career as a journalist at The Philadelphia Inquirer and Baltimore News-American, Butch held a variety of newsroom positions, including managing editor at both newspapers.
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