A Guide to Staying Ahead in Digital Transformation
- Hours of Effort
About This Course
Digital denial is over. But catching up AND positioning for what lies ahead is no easy trick. Poynter media business analyst Rick Edmonds works full-time to understand evolving business models. This webinar will include his take on where digital transformation efforts stand and what key issues to expect in 2017.
What Will I Learn?
- How to spot the next wave of digital disruption – whatever your business
- The Facebook juggernaut and how it continues to change publishing businesses
- Getting good at video in a hurry
- What marketing help do local advertisers want — or not want — anymore
Who Should Take this Course?
Editors and other newsroom leaders, advertising or business side staff members, and anyone trying to make sense of the current media climate. This webinar is for media business leaders planning for 2017 as well as editorial executives who are looking for perspective on how they can help with a turnaround.
Rick Edmonds is media business analyst for the Poynter Institute where he has done research and writing for the last 15 years. His commentary on the industry appears regularly on Poynter.org. He also was co-author of the newspaper chapter of the Pew Research Center’s State of the News Media report 2004 through 2014. He worked as a reporter and editor at the Philadelphia Inquirer from 1977-1982 and worked as an editor and publisher for the St. Petersburg Times organization from 1982-1993.
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