Livestreaming the News: Replacing the Satellite Truck with a Cellphone
- Hours of Effort
About This Course
Livestreaming, once restricted to TV stations with expensive satellite trucks, is now affordable, accessible and relatively easy to produce. In a pinch, all you need is a reporter with a smartphone to go live on most any website. And for a more professional look, a consumer-grade video camera and about $300 in additional equipment is all you need for an HD stream. Whether you're covering breaking news in the field or planned live events like press conferences or town hall meetings, livestreaming is a great way to add video and boost user engagement on your site and social channels.
Both on the technology side and the reporting side, there are best practices for everyone who will wield a cellphone and broadcast directly to a site. This Webinar will show you how to go from no livestream to an easy livestream on your site, or help you strengthen your site's livestreaming capabilities if you have started to experiment.
What Will I Learn?
- Options and pricing for livestreaming hardware and services
- How to set up a livestream event and prepare for it on your site
- Workflows for producing livestream events and then quickly pulling clips after the event for use online and in social media
- How to use Google Analytics to track a livestream's performance
Who Should Take this Course?
- Reporters who want the ability to go live at any time with nothing more than their smartphones.
- Editors and project managers who want to add live video to their sites.
- Event producers who want to extend the reach of their live events to online audiences.
Rodney Gibbs oversees technology, product development and user engagement at The Texas Tribune, a non-partisan online news organization focused on politics and policy. He oversaw the Tribune's 2013 livestream of a Texas Senate filibuster that went viral on YouTube, which spurred the Trib to expand its livestreaming from a novelty to a norm in its reporting.
Frequently Asked Questions
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