Narrative Storytelling in a Corporate World
- Webinar broadcast on
- Hours of Effort
About This Course
Digital and social media platforms have made the internet the world's largest water cooler. Our brand image is no longer what we tell people; it's what they tell one another. News releases, advertising and snappy slogans have given way to "engagement" and "brand narrative" in corporate communications.
This webinar explores how companies can respond to the higher stakes in corporate communications with compelling narrative storytelling.
What Will I Learn:
- The elements of narrative storytelling
- How to get started
- What makes good stories
- How to tell good stories
- Lessons from legacy media
- How to train your staff
Who Should Take this Course:
Corporate communications managers and employees, freelancers who write or edit news releases or marketing content, and anyone who is interested in using storytelling in nontraditional ways.
Teresa Schmedding is the managing editor for Rotary International and former director of digital operations for the Daily Herald Media Group, which has won numerous headline contest awards. She is the president of ACES: The Society for Editing. She organized the national Plagiarism Summit in 2013 and the Leadership Summit of journalism organizations in 2014.
ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.
The organization is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.
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