Sharing the Facts: How a Hidden Code Can Boost Your Fact-Checks
- Webinar broadcast on
- Hours of Effort
About This Course
Thanks to schema.org's ClaimReview markup code, search engines like Google and Bing can easily identify and highlight fact-checking content. Fact-checkers who use this markup in their work appear on a special display in Google search results and Google News, as well as the ability to participate in future fact-checking apps being developed at Duke.
This webinar gives an overview of how the markup works and how you can start using it on your website. You will also get guidance on which method of implementation will likely work best for your organization.
In addition, the webinar show how to make the most of ClaimReview — drawn from the experiences of early adopters such as PolitiFact and FactCheck.org. See the best practices that will help you avoid being ignored or penalized by search engines.
What Will I Learn:
- What ClaimReview is and how fact-checkers can use it to reach larger audiences
- How to implement ClaimReview on your website, using one of three available methods
- How ClaimReview is being used for innovative projects like fact-checking apps for the Amazon Echo and Google Home
- Best practices to ensure fact-checks are being displayed in the best possible way in search results
- Common ClaimReview mistakes and how to avoid them
Who Should Take this Course:
This webinar for journalists and developers at news organizations who currently fact-check claims by politicians or other public figures, no matter the topic area. It is also useful for organizations that are considering doing fact-checking.
Bill Adair is the Knight Professor of the Practice of Journalism and Public Policy at Duke University. He is the creator of PolitiFact and the co-founder of Poynter's International Fact-Checking Network. He is the director of the Share the Facts project and the new Duke Tech & Check Cooperative, a center of research into automated fact-checking.
Google News Lab
The Google News Lab collaborates with journalists and entrepreneurs to build the future of media with Google.
Google's mission is to organize the world's information and make it useful and accessible to everyone. Quality journalism is critical to that mission, providing accurate information to people on important issues when it matters the most.
Over the past decade, technological changes - and the shift to digital - have presented significant challenges to the underlying models that allow news organizations to produce quality journalism.
Frequently Asked Questions
What web browser should I use?
The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above.
See our list of supported browsers for the most up-to-date information.