Strategies for Paywalls and Digital Revenue
About This Course
Learn successful ideas from industry experts and innovators about monetizing digital content.
This self-directed course will discuss how to effectively use marketing segmentation studies, audience engagement metrics and news consumption to ultimately determine pricing strategies. Learn to identify and employ the building blocks for a successful digital revenue strategy and gain an understanding of key elements of marketing optimization and innovation of digital products.
This course discusses lessons learned from successful digital subscription models, such as those used by The New York Times, Gannett newspapers and Atlantic Digital.
Who Should Take This Course?
Executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to generate new revenue from their digital content and products.
Tim Griggs is executive director of cross-platform monetization for The New York Times, a role that includes responsibility for the company's digital subscription business, as well as e-mail, e-commerce and advertising products.
Griggs began his career as a journalist and has held a variety of newsroom leadership positions, most recently as executive editor for the Star-News in Wilmington, N.C. He's also been a managing editor, news editor, design director, copy editor and reporter.
Frequently Asked Questions
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