An easy way journalists can ensure transparent coverage for the 2020 election

January 22, 2020
Category: Paid Content

This article is sponsored by Trint.

From the advertiser: Trint is a leading productivity platform used by corporations and individuals around the globe. Taking any audio or video file, live or recorded, customers can transcribe, edit, and work collaboratively in multiple languages — saving time and resources. With Trint, the menial becomes meaningful.


Misinformation was front and center in the 2016 U.S. presidential election. Tech was becoming more powerful than the U.S. political system and social media was becoming sinister: stories like the allegation of Russian hacking made some people question the reliability of media coverage.

As we approach the 2020 election, how can journalists and media companies help prevent this from happening again? Facebook still allows politicians to promote misinformation in advertisements hosted on the platform, which doesn’t inspire confidence in the tech giant’s commitment to a clean race. With misinformation threatening to sway the election, the need for indisputable, rock-solid facts is greater than ever.

One place to start is by making recorded interviews with politicians completely transparent, whether audio only or video and audio. For journalists, it’s important to have a secure way to quickly convert recorded speech to text and then share it with lots of different stakeholders:

  • Editors so they can sign off on material before it’s published.
  • Colleagues who can be the first to publish breaking stories. 
  • Readers to prove sources are correct and quotes are accurate.

Having a quick and reliable way to check the accuracy of politicians’ quotes is more important than ever in the 2020 U.S. presidential election.

Fighting fire with fire: The 2020 tech solution to the 2016 tech problem

Tech can be used as a force of evil, especially in the hands of nefarious characters. But it can also be used as a force for good. Productivity platform Trint lets journalists and media companies go from interview to verified, published sources in minutes (and live, too):

  • Audio or video files are uploaded to Trint’s secure platform, then processed through an A.I. speech-to-text engine for automated transcription in minutes (a godsend to any journalist who’s manually transcribed before: play, pause, type, rewind, repeat ad infinitum).
  • Transcripts, also known as “Trints,” are interactive: When you click on a word anywhere in the document, the audio or video automatically advances to that point. If you need to accurately quote a U.S. presidential hopeful, it literally happens in seconds instead of hours.
  • Trint is a collaborative platform, which means a Trint can be instantly shared with colleagues: editors can review interview transcripts before information is published; colleagues can search debate transcripts by keywords and pull source quotes, then publish across multiple platforms and locations.
  • If necessary, a public link can be created and shared with anyone who wants to hear the source file for themselves, providing transparency for an audience.
  • No one sees your data but you: Trint’s platform is ISO 27001 certified, the gold standard in data security. Users’ audio/video files are never used to train Trint’s A.I. algorithm. Sensitive material is securely encrypted when it’s transcribed, transferred and stored, making Trint the most secure platform of its kind.

With Trint’s Realtime Transcription, live election debate coverage is transcribed in as little as three seconds. Users can instantly check quotes and then publish them just moments after they’re spoken, letting newsrooms cover election debates as they happen.

Trint creates a transparent, reliable platform for journalists and media organizations as they cover the 2020 presidential election. Trint has individual, Team and Enterprise plans available. Find out more at https://trint.com.