- Audience & Analytics Editor
- Wall Street Journal
Carla Zanoni is the global Audience & Analytics Editor at the Wall Street Journal, overseeing the newsroom's audience team and data operation. Carla is transforming the newsroom to be data-informed -- applying audience tools in daily work, identifying and assigning which metrics matter, and guiding strategic decisions.
Since joining The Journal in 2014, Carla helped create and lead the audience engagement, development and analytics teams, as well as the emerging media team, launching The Journal on new storytelling platforms including Snapchat Discover, the Facebook Messenger bot and Amazon Echo. She has played a key role in developing the Journal's new paywall strategy, focusing on social media as a valuable traffic and engagement driver.
Before joining The Journal, Carla led national digital and social strategy at the local digital news startup DNAinfo.com in New York and Chicago. She started her journalism career as a freelance metro and community reporter in 2001 in New York City and is a graduate of Columbia University’s School of General Studies and School of Journalism. She lives with her husband and their dog, Gertrude, and cat, Earnestine, in Inwood, or as they like to call it, Upstate Manhattan.