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Jeff Sonderman

Role
Deputy Director, American Press Institute

Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

He is the architect and developer of API’s Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API’s Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API’s Strategy Studies research format for in-depth strategic guidance. Other specific areas of his professional focus include mobile technology, social media, news business models, audience research and content strategies.

He also teaches digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C.— and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pennsylvania.

He graduated from the Missouri School of Journalism and resides in Falls Church, Virginia, with his wife and daughter.

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