Vin Crosbie on e-mail ethics
Newspaper and magazine technology journalists report that consumers are swamped with spam (junk e-mail), and some publications even editorialize against spamming and spammers. Yet quite a few of those same publications (which I’ll not name here) sell the lists of their users’ e-mail addresses to advertisers and marketers. I’m amazed that those publications don’t see the conflict there. Their advertising sales or business development departments shouldn’t be providing marketers and advertisers with target lists for a practice that those publications’ own pages decry.
Moreover, selling those lists makes little long-term business sense for the publications. Sure, advertisers and marketers will pay to purchase lists of site users’ e-mail addresses, but that’s because they can then directly market and advertise to those users, circumventing the publications. It’s the reason why no print publication sells or gives its subscription list to advertisers or direct marketing firms. Publications that sell their site users’ e-mail address lists to marketers and advertisers damage themselves and moreover are hypocritical if their publications condemn spam. What are your publication’s practices here?
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Does Your Publication Sell Users’ E-mail Addresses?
Tags: E-Media Tidbits, WTSP
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