November 6, 2002

How does your publication’s website measure up under a “Kawasaki Valuation”? Forbes publisher Rich Karlgaard credits venture capitalist and former Apple evangelist Guy Kawasaki with devising the following arch but simple formula for valuing high-tech start-ups in the Internet’s post-bubble economy:

  • Add $500,000 to the valuation for every staff engineer.

  • Subtract $250,000 to the valuation for every staff M.B.A.

  • Online staff journalists or content producers neither add nor subtract value according to the formula.
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