A Lesson in Color Theory

January 30, 2003
Category: Uncategorized






Detail of the Times photo



Poynter digital photo shot with Nikon D1




So, there’s been a bunch of stink about a St. Pete Times Bucs parade photo. It kind of looks like the Tampa Tribune and TBO.com logos were Photoshopped out of rack cards the fans were holding.

It looks like the real problem stems from printing black and grey letters on dark red with cheap printing.

Here’s the lesson: Avoid placing colors of similar value and saturation on top of each other. Then check out http://poynterextra.org/cp/colorproject/color.html.

Disclosure: The Poynter Institue owns the St. Petersburg Times.