November 20, 2008
John Yemma is editor of The Christian Science Monitor, which is converting from a daily print publication to online. To build a future for journalism, he wrote: 
“The key is to establish a sustainable business model. Everything else stems from that. To get there we need to become essential to people’s lives by offering essential life information:
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    How to’s

  • Why it matters
  • Options to go deeper
  • Ways of accessing expertise
“It is a full-service function, and it requires a thriving newsroom. So it is a closed loop. Do above constantly and qualitatively. Build the expectation that readers/users can find quality information, and work to monetize that traffic. There are no magic apps, bullets, widgets or gimmicks. There is just good journalism done more or less constantly.” 
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Rick Edmonds is media business analyst for the Poynter Institute where he has done research and writing for the last fifteen years. His commentary on…
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