November 20, 2008
John Yemma is editor of The Christian Science Monitor, which is converting from a daily print publication to online. To build a future for journalism, he wrote: 
 
“The key is to establish a sustainable business model. Everything else stems from that. To get there we need to become essential to people’s lives by offering essential life information:
  • Spacer Spacer

    How to’s

  • Why it matters
  • Options to go deeper
  • Ways of accessing expertise
“It is a full-service function, and it requires a thriving newsroom. So it is a closed loop. Do above constantly and qualitatively. Build the expectation that readers/users can find quality information, and work to monetize that traffic. There are no magic apps, bullets, widgets or gimmicks. There is just good journalism done more or less constantly.” 
Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
Donate
Rick Edmonds is media business analyst for the Poynter Institute where he has done research and writing for the last fifteen years. His commentary on…
More by Rick Edmonds

More News

Back to News