Monday Note
Frédéric Filloux speculates how publishers could take advantage of opportunities presented by Amazon’s new lineup of Kindle products. One idea is for publishers to give readers an e-ink Kindle (any model except the new Fire) with a two-year subscription — if Amazon lets them sell the “Special ScreenSavers Offers” ads that display when the device is idle. Another idea is for the device to come pre-loaded with with free e-books or trial subscriptions in order to retain new Kindle owners as long-term customers. Neither of these is possible now, but Filloux writes that publishers willing to work creatively with Amazon might be able to enact programs like this. || Earlier: Media companies may have a love-hate relationship with Amazon; 5 key questions about the Kindle Fire
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Amazon’s Kindles may open new business opportunities for publishers
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