Report: Digital ad exec Laura Lang chosen to lead Time Inc.

November 30, 2011
Category: Uncategorized

The Wall Street Journal | Ad Age
Time Warner has reportedly picked a digital advertising executive with no magazine experience, Laura Lang, to take over as CEO of Time Inc. She is the current CEO of Digitas, one of the largest digital agencies. Ad Age reports that Lang has “a more measured personality, and speaks very deliberately and diplomatically” — in contrast with previous Time CEO Jack Griffin who was fired about nine months ago. The Wall Street Journal notes her advertising and marketing experience may be useful in helping the company “grapple with a murky print-advertising picture and the migration of consumers to digital devices.” Poynter’s media business analyst Rick Edmonds said: “It’s a marker of a venerable legacy media organization giving the reins of the company to a digital person. She’s got a lot of business experience.”

In a past video interview with Forbes, Lang talked about her view of digital content and reaching online consumers, from a marketing perspective:

Related: Time Inc. prepares for future with a j-school of its own (Nieman Lab)