Hearst, Apple reach deal on iPad subscriptions

May 4, 2011
Category: Uncategorized

Wall Street Journal
Russell Adams calls it “a big win for Apple.” He reports that starting with their July issues, apps for Esquire, Popular Mechanics and O, The Oprah Magazine, will be available through a new service from Apple that allows customers to sign up for subscriptions inside the apps and get billed automatically. Subscriptions to all three publications will be sold for $1.99 a month or $19.99 a year. Hearst is the first major magazine publisher to commit to selling subscriptions to multiple titles through the system. On Monday, it was announced that Time Inc. and Apple reached a deal that allows print subscribers to download iPad editions for free.
> March 9, 2011: Hearst optimistic about resolving dispute with Apple


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