November 21, 2011

The key differentiator when looking at journalism startups, Michael Meyer writes, is whether the operation is living in the present or the future. Sites that live in the present have realistic revenue goals, employ someone who knows something about business, and aggressively try to build revenue now. On the other hand, there are the sites that are “dabbling in revenue-generation but pinning their hopes on a more favorable online news environment that doesn’t currently exist, and may never exist. … They neglect their present environment and instead hope that the value of their work will lead to staying power — a fallacy that might sound familiar to many newspaper publishers.” || Related: 3 out of 10 journalism startups don’t have a business plan (

Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
Steve Myers was the managing editor of until August 2012, when he became the deputy managing editor and senior staff writer for The Lens,…
Steve Myers

More News

Back to News