August 30, 2011

eMedia Vitals

Ellie Behling distills some best practices for newspaper website paywalls from publishers that have launched them this year. Among the takeaways:

  • Analyze revenue potential, not just audience. You might lose some visitors and still make more money.
  • Base your decisions on thorough research data, not opinions.
  • Stay flexible; you’ll likely need to adjust something after the paywall launches.
  • Invest in content worth paying for.
  • Communicate with and listen to your readers.

Read more tips and explanation in the original post.

Earlier: Why The New York Times’ leaky paywall works

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Jeff Sonderman ( is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
Jeff Sonderman

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