May 31, 2011

Romenesko Misc.
NBC spokeswoman Megan Kopf sends this email:

I saw your story on the fake pregnancy piece we did. The Yakima Herald never reached out to us for comment – We licensed the footage for a nominal fee which we disclosed in the piece. There was no “scholarship” (to what??) offered.

Sharlene Martin has posted in the comments section:

As Gaby’s literary agent, I’d like to put this story to rest with accuracy. NBC licensed video that was the property of the Toppenish School District. The agreement made between myself and Gaby’s attorney, Anne Bremner, was made with the School District who “sold” it to us with express condition that the monies NOT be commissioned and be put in a trust fund for a scholarship for Gaby’s education. We have done just that.

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From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August…
Jim Romenesko

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