Frank Rich announced on March 1 that he was leaving the New York Times to become editor-at-large and columnist at New York magazine. Simon Dumenco last night spotted downtown Manhattan street posters trumpeting “FRANK RICH on the American Scene… DEBUT ISSUE ON SALE JULY 4” under New York magazine’s logo. Having your own outdoor campaign is a pretty big deal, says Dumenco.
I spent years as an editor/writer at New York and nymag.com, somehow getting sufficiently sucked into circulation and editorial-promotion meetings that I ended up personally spec-ing and commissioning such “flypost” campaigns. So I can tell you something about them: They ain’t cheap.