August 26, 2011
The McClatchy-owned Bee has had medical marijuana ads on its website for some time, but it just added them to the print edition. “It’s something that we’re doing because we have been asked to by the advertisers,” says Bee community affairs director Pam Dinsmore. A reader tells me that today’s Bee medical marijuana special section has a piece “about adding culinary flair – chocolate, nuts, iherb and other herbs – to cannabutter purchased from pot dispensaries.” Sacramento News & Review started running medical marijuana ads last year, and has been able to hire more reporters with the additional revenue. (A full-page ad costs $2,000.) “I don’t see how the News & Review running medical-marijuana ads is any different from TV stations running massive amounts of commercials for pharmaceutical companies selling drugs,” says the alt-weekly’s CEO.
Medical marijuana a revenue blessing for newspapers (Oct. 2010)
> San Francisco Chronicle to launch marijuana special section (June 2010)

Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August…
More by Jim Romenesko

More News

Back to News


Comments are closed.