Small number of mobile users account for vast majority of video viewing

January 26, 2011
Category: Uncategorized

Broadcast Engineering
Mobile video platform Bytemobile reports that video comprised 40 percent of mobile network traffic in 2010, and that is expected to grow to 60 percent in 2011.

However, Michael Grotticelli writes that the vast majority of that video — 90 percent — was consumed by only 10 percent of mobile users. And, Grotticelli notes, much of that content was hosted on social sharing sites:

“In a year-end report, Bytemobile found that the most prevalent type of video on wireless networks worldwide continues to be user-generated content available on YouTube and Google Videos. On average, this accounts for 48 percent of the total network video traffic.”

More than 200 million YouTube videos are served to mobile devices each day, the company reported earlier this month. And Nielsen’s State of the Media report in December found that young adults aged 18-24 consume the most mobile video — over four hours per month on average.