May 12, 2011
Mallary Jean Tenore reports attracts many of its female readers through the Today Show content it features. content makes up 15 percent of’s overall traffic and has a target demo of women between the ages of 25 and 34. At Yahoo News, blogs aren’t specifically geared toward women, but business lead Paula McMahon believes they’ve helped attract a larger female audience — in part because some of the bloggers who were hired are women.

Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August…
More by Jim Romenesko

More News

Back to News