Wolff out as Adweek editorial director

October 17, 2011
Category: Uncategorized

Rumors about Adweek execs being unhappy with editorial director Michael Wolff first surfaced two months ago in the New York Post and have heated up since. (“He’s not being fired,” the magazine parent’s chairman insisted last week.) Adweek finally announced this morning that Wolff is being replaced by executive editor Jim Cooper. He’ll oversee the day-to-day operations of Adweek and Adweek.com, effective immediately. “I’ve had a fantastic time at Adweek,” says Wolff. “It’s been my privilege to be part of the brilliant transformation of the magazine and site. I can’t rave enough about Adweek’s remarkable staff. I am sad to leave but sure the talent here will continue to do great things.” Cooper says in a letter to readers that Adweek’s redesign “has drawn rave reviews from all corners of our readership” and “traffic has exploded since re-launch.” He adds:

If we have learned anything in the past year, it is that those who stand still in the media business won’t be in it for long. Flexibility, partnership and speedy execution will win the day and be the hallmarks of Adweek as we approach the future.