March 22, 2012

comScore | Fortune | MindShift
The number of people visiting Pinterest exploded by 52 percent in February to 17.8 million, according to new comScore data. The curation-focused social network reached that mark faster than Tumblr, Twitter, Facebook or YouTube and has “added an estimated 40% to 50% more subscribers each month,” according to a Fortune Magazine feature that asks whether Pinterest is the next Facebook. CEO and Co-founder Ben Silbermann tells Fortune:

“When you open Pinterest, it should feel like someone has hand-made a book for you,” he explains. “Every item should feel like it’s handpicked for you by a person you care about.”

Handpicked — and legal. After photographer Kirsten Kowalski blogged about copyright concerns on Pinterest, Silbermann called her and they spoke for more than an hour. “The company will shortly update its terms of service,” Fortune confirms, “though Silbermann notes they follow the Digital Millennium Copyright Act.”

Meanwhile, journalism educators are finding uses for Pinterest in their classes, according to the MindShift blog, including showing off design examples and photography. || Earlier: Pinterest says it’s conscious of copyright issues (Poynter) | Newspapers on Pinterest

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Jeff Sonderman ( is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
Jeff Sonderman

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