October 8, 2012

The partnership between ABC News and Yahoo News is reaching the largest digital audience in America as it celebrates its first anniversary.

In October 2011, Yahoo and ABC announced they would share stories and Web video, co-produce coverage of some news events and integrate bureaus in New York, Washington, D.C., and Los Angeles. As of August, the pair reached an online audience of 59.1 million unique visitors, up 11 percent from a year earlier, according to new Nielsen data.

ABC News President Ben Sherwood’s anniversary note to staff cites a higher figure from comScore: “an average monthly reach of over 85 million unique users since the launch.”

He also writes that “almost 50% of all general news videos watched online come from the Yahoo!-ABC News Network,” and “GoodMorningAmerica.com on Yahoo! has quickly become the number one morning news site.”

Nielsen’s August traffic data also shows double-digit annual percent increases for The Huffington Post and USA Today, and significant declines for CNN, Tribune newspapers and Fox News. (Publishers often see discrepancies between this type of sample data and their internal analytics reports, though.)

Top Global News & Current Events brands
by Unique Audience (thousands) in August 2012
From total sources, in the US
Site Aug-11 Aug-12 Year-over-Year change
Current Events & Global News 129,467 127,322 -2%
Yahoo!-ABC News Websites 53,138 59,144 11%
CNN Digital Network 48,981 40,892 -17%
MSNBC Digital Network 42,489 39,353 -7%
HPMG News Websites 35,061 N/A
HuffingtonPost 29,533 33,150 12%
NYTimes.com 26,505 28,503 8%
Tribune Newspapers 24,085 21,205 -12%
Fox News Digital Network 24,746 21,089 -15%
USATODAY.com 13,104 15,076 15%
washingtonpost.com 15,447 14,810 -4%
Read as: Yahoo!-ABC News Websites had 53 million unique US visitors during August 2012, an 11% increase in their audience compared to the same month in 2011.
Source: Nielsen

Earlier: News websites avoid August doldrums to reach record Web traffic.

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
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