The partnership between ABC News and Yahoo News is reaching the largest digital audience in America as it celebrates its first anniversary.
In October 2011, Yahoo and ABC announced they would share stories and Web video, co-produce coverage of some news events and integrate bureaus in New York, Washington, D.C., and Los Angeles. As of August, the pair reached an online audience of 59.1 million unique visitors, up 11 percent from a year earlier, according to new Nielsen data.
ABC News President Ben Sherwood’s anniversary note to staff cites a higher figure from comScore: “an average monthly reach of over 85 million unique users since the launch.”
He also writes that “almost 50% of all general news videos watched online come from the Yahoo!-ABC News Network,” and “GoodMorningAmerica.com on Yahoo! has quickly become the number one morning news site.”
Nielsen’s August traffic data also shows double-digit annual percent increases for The Huffington Post and USA Today, and significant declines for CNN, Tribune newspapers and Fox News. (Publishers often see discrepancies between this type of sample data and their internal analytics reports, though.)
|Top Global News & Current Events brands |
by Unique Audience (thousands) in August 2012
|From total sources, in the US|
|Current Events & Global News||129,467||127,322||-2%|
|Yahoo!-ABC News Websites||53,138||59,144||11%|
|CNN Digital Network||48,981||40,892||-17%|
|MSNBC Digital Network||42,489||39,353||-7%|
|HPMG News Websites||35,061||N/A|
|Fox News Digital Network||24,746||21,089||-15%|
|Read as: Yahoo!-ABC News Websites had 53 million unique US visitors during August 2012, an 11% increase in their audience compared to the same month in 2011.|