January 23, 2012

Pew Internet
Almost a third of U.S. adults now own a tablet or an e-reader, after a huge spike from the holiday gift season. A new survey from the Pew Research Center’s Internet & American Life Project found that the percentage of ownership for tablets and e-readers increased identically — to 19 percent in January from only 10 percent in December. The number owning one or both grew to 29 percent from 18 percent in December.

The ownership of e-readers and tablets in the U.S. nearly doubled over the holidays

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
Jeff Sonderman

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