USA Today trumpeted its print redesign with a remarkable video — one with an even more remarkable script.
One particularly notable sentence:
We are reclaiming our leadership in visual storytelling with a new brand identity that’s as dynamic as the news itself, that’s an expression of our editorial voice, and vice versa.
I’ve been trying to figure out what that “vice versa” refers to since Thursday.
Friday I was worried that the video had been pulled, because a YouTube message said it “been removed by the user.” Luckily, it’s back:
USA Today’s Web redesign launched in beta Saturday. It’s a more “app-like” experience, Gannett/USA Today Director of Product Design Bill Thornton tweeted; my boss Julie Moos wrote about five reasons she liked the new design. Redditors are all over the new site.
