January 11, 2012

The Wrap
At the Consumer Electronics Show in Las Vegas, David Brinker, The Daily’s senior vice president of business development and operations, mentioned the iPad magazine’s one-year anniversary is coming Feb. 2. Then, Lucas Shaw reports, he said: “Maybe that should have been the date we launched the app the first time.” But that doesn’t make it a failure, Brinker said: “If the marketplace takes three years to develop, just because you put out the product in year one doesn’t mean it won’t pay in three years.” || Related: The Daily to launch on Android tablets (Wired.com) || Earlier: With just 120,000 weekly readers, The Daily prospects look dim (Poynter.org)

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
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