January 13, 2012

Not to downgrade the importance of amateur writers and videographers, whose efforts via social media have had significant impact — most notably during political protests in the Middle East and at the Occupy movements across the United States. But the notion that mainstream … news organizations can morph into communal information exchanges and still maintain journalistic and business viability is a bad bet.

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
Jeff Sonderman

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