April 5, 2013

Business Insider | Bloomberg

Business Insider CEO Henry Blodget has revealed Amazon.com founder and CEO Jeff Bezos is a principal contributor to a pool of $5 million in venture capital for the business-news website.

Blodget revealed the news to employees in a Friday memo:

Team,

I wanted to share the details of the financing we mentioned last night. (Apologies for not being able to share them then — closing these things is an administrative nightmare, and it took a few hours longer than we hoped).

I’m going to post about this shortly after 10 a.m. Please don’t say anything or tweet about it until after the post hits.

Basically, Jeff Bezos is making a significant investment in the company. Our existing investors are also chipping in some more. In total, we’re raising $5 million.

This capital will allow us to continue to invest aggressively in many areas of the business, including editorial, tech/product, sales and marketing, subscriptions, and events. As we mentioned last night, it will also allow us to expand our office.

Jeff’s investment grew out of a dinner he and I had about a year ago. We talked about the business, and he was excited about it. (He sees some parallels with Amazon). A few months later, he expressed an interest in investing. My reaction was basically “Hell, yeah!”

Jeff’s vision, leadership, and philosophy at Amazon have inspired a whole generation of startups and entrepreneurs, including me. Amazon has always focused on customers first, knowing that, if they do a great job at that, everything else will take care of itself. This obsession with customers and long-term focus are the reasons that Amazon has been so successful. And this philosophy is something that we very much want to emulate. (We have two sets of customers, obviously — readers and sponsors. And we’re obsessed with both).

Jeff’s interest, and Business Insider’s extraordinary success over the past year, are due to your efforts on behalf of our readers and our clients. We have improved and grown dramatically, and we were pretty good to begin with.

Our goal is simple: To become the best digital business publication on the planet. We’re making great progress toward that. And this investment will help us get there.

Thank you again for your incredible work over the past year. Here’s to an even better 2013.

Business Insider announced Wednesday it is partnering with the Times of India to provide content for an Indian edition of the site, called Business Insider India. Blodget’s company also announced an Australian edition on Monday.

Bloomberg reports Business Insider currently employs about 100 and is expected to bring in $15 million this year, though a source said it may still not turn a profit. Last year it recorded $10 million in revenue, with a $3 million loss.

Bezos, an avid reader of the site, is making his first investment in the company and brings the startup’s total funding to $18.3 million, Business Insider said. Other investors included RRE Ventures and Institutional Venture Partners. The site’s earlier backers have included venture capitalist Marc Andreessen and Ken Lerer, a co-founder of the Huffington Post.

“Jeff’s leadership, vision and philosophy at Amazon have been an inspiration to a whole generation of startups and entrepreneurs, including me,” Blodget said in an interview. “It is a privilege and pleasure to have him invest in the company.”

Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
Donate
Joshua Gillin is a contributor to Poynter's MediaWire blog and a writer, editor and pop culture blogger for the Tampa Bay Times and its sister…
Joshua Gillin

More News

Back to News