Baltimore Sun printing in New Orleans for Super Bowl weekend

February 3, 2013
Category: Uncategorized

The Baltimore Sun is publishing a special edition to be distributed to New Orleans-area hotels this weekend. Sun spokesperson Renee Mutchnik told Poynter the edition will comprise the front and sports pages of the daily (Sunday’s will include a special game day section). The paper is printing 3,000 copies of the paper Friday, Saturday and Sunday in Houma, La.

Plus: “When we win, not if, we will also have some on Monday,” Mutchnik said. That edition will have 1,000 extra copies; Mutchnik said the Tribune-owned paper will be available to hotel guests even if they are not Ravens fans.

Hearst’s San Francisco Chronicle seems less confident of a Super Bowl victory and isn’t competing off the field. Consumer Marketing Director Michael Keith told Poynter, “We don’t plan on having an edition available in New Orleans this weekend. We will have front pages available if the 49ers win the game, but no other plans to distribute anything else.”

Front page appears courtesy of the Newseum.
Front page appears courtesy of the Newseum.
Front page appears courtesy of the Newseum.

This Charm City foray is only the most recent incursion into New Orleans publishing since the Times-Picayune reduced print frequency last year. The Advocate of Baton Rouge has begun printing a New Orleans edition; it says it sells about 22,000 copies per day there now.

Related: Reporter embarrasses videobomber during Super Bowl live shot on Bourbon Street | Highlights from San Francisco Chronicle’s Super Bowl XVI special section

Correction: Mutchnik emailed Sunday to say the Monday edition, should it be printed, will have 1,000 extra copies.